Tribute Brand is an innovative fashion company that makes digital fashion which consumers can buy and "paste" onto themselves.
Operating as a collective since its launch in 2020, Tribute Brand garnered a global following with their ‘contactless’ digital fashion looks that are now cult favorites. Their highly influential digital fashion designs led to collaborations with luxury fashion houses, including Jean Paul Gaultier and Carolina Herrera. Initially a brand specialized in digital fashion, their PUNK collection (2022) connected physical garments to digital items and experiences. Groundbreaking project ODDS (2023) pioneered code-based knitwear, introducing Tribute Brand’s Generator as a first example of a generative fashion tool a enabling hyper personalization and co-creation.