Digital fashion tailored to all your realities
Tribute Brand develops products and services at the intersection of fashion and technology. We propose a radical vision for fashion that bridges real and virtual environments and challenges fashion industry standards through the innovative use of emerging technologies.
Our Ethos
Tribute Brand believes new goods are unnecessary, as existing resources suffice to meet global clothing needs. In this state – where each new physical product produced comes at a rising environmental price – physical clothes must be both functional and sustainable, whilst their digital counterparts should optimize for self-expression.
Our Fashion
In line with our ethos Tribute Brand creates physical clothing and digital skins under the belief that the future of fashion will span multiple realities.
The digital skins
Tribute Brand began as the world’s first direct-to-consumer fashion brand in 2020.
Under our belief that digital fashion allows its wearers to optimize for self-expression, with no environmental toll, less than a year into producing what Vogue USA termed ‘clothes which consumers can buy and paste onto themselves’ our ‘Instagram Couture’ led us to partner with the likes of Jean Paul Gaultier, Carolina Herrera and Sacai.
Recognising the expansiveness of virtual worlds, our digital fashion has been worn on social media (via our proprietary AR app and Premium Fitting Service™) and in virtual worlds (such as Fortnite). As an innovative fashion brand we release new digital skins every month which can be shopped on fashion.fun.
The physical clothes
Since 2021 Tribute Brand has been creating physical clothes that focus on waste reduction, functionality, and innovative making.
With environmental consideration, craftsmanship and durability as our focus, Tribute Brand’s physical products have spanned our digitally connected, made-to-order PUNK tracksuits, our generative ODDS knitwear, and our most recent UNIFORMA collection, debuted at LA Fashion Week. Our physical clothes can be bought on shop.tribute-brand.com.
Our technology
In line with our ethos Tribute Brand’s technological focus hinges on optimizing how fashion can be created and used to maximize self-expression while minimizing waste.
Current services include Tribute Brand Generator for unique-to-customer generative fashion, Tribute Touch NFC tags for connecting clothes with digital experiences, AR skins available via Tribute Brand mobile app, interactive digital 3D objects, avatars, and Premium Fitting Service.