Tribute Brand is a company creating clothes for all your realities. As the consequences of human behavior become more and more extreme, humans are resorting to a range of digital existences to escape reality and fulfill our wants and needs.
In this new paradigm the digital world is a place to create and consume without boundaries whilst the physical world is a place to preserve and repurpose. By creating physical fashion and digital skins Tribute Brand caters to them both.
Digital Garment
From Tribute Text, a free reading archive edited by Tribute Brand
Digital garment relies on 3D software or artificial intelligence to produce data-intensive digital 3D garment simulations.
Digital garments can be worn and presented in virtual environments, social media, online gaming, virtual reality (VR), and augmented reality (AR) platforms.
HANA AR filter made through Creaitive Director Megamix challenge
Use
Digital garment inside a video game
Video games play an important role in contributing to the development of digital fashion in general, first beginning with dress-up games that used avatars and allowed players to select garments.
Physical garments from fashion brands are often copied and adapted into the aesthetics of games. During the COVID-19 confinement users started recreating outfits from different fashion brands, including Chanel, Gucci, and Versace. This made video games a platform for users to express themselves beyond their avatar and combine the self-expression of fashion into the digital gaming realm.
Social media
Physical garments from fashion brands are often copied and adapted into the aesthetics of games. During the COVID-19 confinement users started recreating outfits from different fashion brands, including Chanel, Gucci, and Versace. This made video games a platform for users to express themselves beyond their avatar and combine the self-expression of fashion into the digital gaming realm.
Virtual dressing room
A virtual dressing room (also often referred to as a virtual fitting room and virtual changing room although they do perform different functions) is the online equivalent of the near-ubiquitous in-store changing room – that is, it enables shoppers to ‘try on’ different outfits and to check one or more of size, fit or style, but virtually rather than physically often using AR technology.
Other
Sustainability
The field contributes to the development of a more sustainable future for the fashion industry It has often been praised as an answer to ethical and creative concerns of traditional fashion by promoting innovation, reducing waste, and encouraging conscious consumption.