Tribute Brand is a digital fashion brand creating clothes for all of your realities. As the consequences of human behavior become more and more extreme, humans are resorting to a range of digital existences to escape reality and fulfill their wants and needs.
In this new paradigm the digital world is a place to create and consume without boundaries while the physical world is a place to preserve and repurpose. By creating physical fashion and digital clothing Tribute Brand caters to them both.
Shanzhai
From Tribute Text, a free reading archive edited by Tribute Brand
Shanzhai - (Chinese: 山寨; pinyin: shānzhài; Cantonese Jyutping: saan1 zaai6; Vietnamese: sơn trại) is the Chinese umbrella term for the phenomenon of the production of morphed copies and counterfeit goods, distorting and subverting a supposed Western authority of luxury commodities.
“The basic idea is that there’s a transparency to the copying, a self-consciousness that it is fake and an intentionality to the mistakes in its design… You are referencing the authority and price-point of the original — but at the same time communicating you have the fake and you know it.” Radboy explains. [1]
Excerpt from the PUNK zine
See also
References
^ “Shanzhai Biennial 3: 100 Hamilton Terrace” dis magazine, 2022