Tribute Brand is a digital fashion brand creating clothes for all of your realities. As the consequences of human behavior become more and more extreme, humans are resorting to a range of digital existences to escape reality and fulfill their wants and needs.
In this new paradigm the digital world is a place to create and consume without boundaries while the physical world is a place to preserve and repurpose. By creating physical fashion and digital clothing Tribute Brand caters to them both.
$PUNKY
From Tribute Text, a free reading archive edited by Tribute Brand
$PUNKY (/spʌŋki/) is a loyal creature to Tribute Tribe that helps and attacks whenever dangerous individuals invade. Also, it serves as a sentimental object that reduces anxiety around separation, self-esteem, and fear of the night.
$punky is diagnosed with Pica, a health condition characterized by the compulsive ingestion of non-food items like clothes, and PTSD, a mental health condition, in this specific case triggered when encountering video surveillance systems.
$PUNKY is a 3D digital downloadable creature with unique-to-holder traits that can be used as an avatar as well as an interactive AR object within the new Tribute App and various mixed-world settings.
$PUNKY