Tribute Brand is a digital fashion brand creating clothes for all of your realities. As the consequences of human behavior become more and more extreme, humans are resorting to a range of digital existences to escape reality and fulfill their wants and needs.
In this new paradigm the digital world is a place to create and consume without boundaries while the physical world is a place to preserve and repurpose. By creating physical fashion and digital clothing Tribute Brand caters to them both.
PUNK Store
From Tribute Text, a free reading archive edited by Tribute Brand
The PUNK store is a virtual store for the Tribute Brand's PUNK brand, providing a community space for PUNK holders to play and socialize as $PUNKY, a virtual 3D creature and a unique-to-holder VRM avatar. This virtual store, along with other virtual spaces, is accessible within MONA, an interactive world platform. Open 24/7 and designed as a dance floor with music spread over multiple floors, the store allows users to indulge in multisensory exploration. Located on a small private island, it provides the perfect shelter for the young, wild, and free.
As of 2023, the store features at least nine different music floors, its own underground sewerage system, and a stair-like lettering construction composed of three main Espresso Martini ingredients; success, health, and happiness. The purpose of this construction is unclear.
The PUNK store can be accessed from Tribute Street - Rue Saint Honore or directly from the Tribute Web.
Interior of Punk Store