Tribute Brand is a digital fashion brand creating clothes for all of your realities. As the consequences of human behavior become more and more extreme, humans are resorting to a range of digital existences to escape reality and fulfill their wants and needs.
In this new paradigm the digital world is a place to create and consume without boundaries while the physical world is a place to preserve and repurpose. By creating physical fashion and digital clothing Tribute Brand caters to them both.
Generative Fashion
From Tribute Text, a free reading archive edited by Tribute Brand
Generative fashion is the aspect of fashion created by scripts, raw texts, images, videos, or other data using generative models such as AI. This approach allows for the creation of unique and diverse designs by leveraging the capabilities of new technologies to explore and produce fashion beyond traditional methods.
Generative fashion opens the door to co-creating with the customer but also to create unique limited-edition product drops such as collaborations between two brands.
In use
In 2023 Tribute Brand launched project ODDS using a generative script of Chromie Squiggle to build an online generator to produce 1of1 generative sweaters.
Sustainability
Generative fashion can design variations without having to produce expensive samples, vastly accelerating the design process. This efficiency reduces costs and speeds up the development and iteration of new fashion concepts.
ODDS generative sweaters