Tribute Brand is a digital fashion brand creating clothes for all of your realities. As the consequences of human behavior become more and more extreme, humans are resorting to a range of digital existences to escape reality and fulfill their wants and needs.
In this new paradigm the digital world is a place to create and consume without boundaries while the physical world is a place to preserve and repurpose. By creating physical fashion and digital clothing Tribute Brand caters to them both.
Tribute Brand Generator
From Tribute Text, a free reading archive edited by Tribute Brand
Tribute Brand Generator is an innovative online design tool developed by Tribute Brand. Released in September 2023 alongside the ODDS project, this generator offers a unique and engaging purchase experience. It allows customers to click endlessly to discover their preferred one-of-a-kind (1of1) design, merging creativity with gamification.
Tribute Brand Generator is notable for serving as a prototype that demonstrates how algorithms can be utilized to create larger collections while adhering to established design rules.
Tribute Brand generator
Development
The generator was built using Chromie Squiggle Source Code while the one-of-a-kind sweaters were produced in collaboration with the zero-waste knitwear brand Waste Yarn Project.
Other features
Tribute Brand Generator produces blueprints that store information for the production.
Each unique blueprint automatically becomes a 3D object that can be used in multiple realities, as an AR filter, or inside video games.
ODD sweaters come with NFC-embedded, technology named Tribute Touch developed by Tribute Brand.
Reception
The first edition of 200 sweaters sold out in less than two days.