Tribute Brand is a digital fashion brand creating clothes for all of your realities. As the consequences of human behavior become more and more extreme, humans are resorting to a range of digital existences to escape reality and fulfill their wants and needs.
In this new paradigm the digital world is a place to create and consume without boundaries while the physical world is a place to preserve and repurpose. By creating physical fashion and digital clothing Tribute Brand caters to them both.
ODDETTE
From Tribute Text, a free reading archive edited by Tribute Brand
ODDETTE (/ɔ.dɛt/) is a fictional character using magic or supernatural powers to help others.
The character appeared for the first time on the generator button, used to generate ODDS sweaters.
ODDETTE was officially introduced through the Tribute Brand Twitter account as a character associated with technological expertise, nature, and spiritual knowledge.
The name ODDETTE is derived from ODDS and "ette" - in French, used as a diminutive noun ending.
So far, little is known about ODDETTE’s life, but according to Tribute Brand Twitter, she is trapped inside the generator.